Brand Design

My Approach

Branding starts with positioning.
Before design, define what the brand stands for and how it should feel.

Then comes exploration.
Sketch ideas, research competitors, and identify what makes the brand stand out.

Next is refinement.
Tighten the logo, color, and type into a cohesive system.

Finally, execution.
Test the brand across real applications—social, merch, packaging—and adjust as needed.

With Polo and Starlight, I ideated, created, and refined the brand design aspects from scratch. Take a look below at my brand design portfolio.